This blog is dedicated to showing examples, sharing ideas, customer feedback, tips and tricks to get the most out of Bunkspeed software in the advertising industry.
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This is a recent design adventure into the world of sportswear - a global ad for PUMA. The project was directed by the Danish agency Robert/Boisen. Posters should hit Puma stores around the globe.
I designed the legs following certain design briefings by the client. The given ad theme can be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.
For 3D modeling I relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed HyperShot Pro
This is a print Ad. for a motorcycle racing parts company in Taiwan. Rendered in HyperShot and retouched with Photoshop by Bunkspeed forum member hanscwu
One of the perfect applications for HyperMove is to create content for what we call the "5 second" spot for the web. It can be used for animated banner ads, or short video spots to tell a story and excite. In this example, the Shot, Move, Drive text was created in Google Sketchup, then extruded, then imported in to HyperMove for animation. The sound and smoke was added in After Effects.
This example uses turntable animation with part animation and some quick compositing with After Effects to mock up an ad. This is purely a comp that takes just minutes to create and communicate to the client.
Here's another example of pre visualization of an animation of a dove bottle for a television commercial and web spot. The model was imported and duplicated 12 times. It was arranged and animated in HyperMove. Experimentation with camera's yielded an unexpected camera move that just worked. Because HyperMove is so fast and fluid to use, it's typical for the creative to "stumble" upon a cool move or shot.
In this example, a shoe purchased off the web was used to compose a potential animation to the client. Import of the shoe, animation, and rendering were all completed in less than 20 minutes. This is definitely not final quality by a screen captured real-time session where animation tweaks and changes can be made instantly by the art director.
BUNKSPEED was founded in November of 2002 with the philosophy that 3D software should be easy to learn,simple to use and produce stunning photographic quality results.
We are privately owned and financed the old fashioned way, creating great products that people enjoy owning. At the core, we are a passionate software development and marketing team dedicated to solving specific challenges in the computer graphics, industrial design and automotive industries
We have established a global team of partners and resellers to provide support to our clients with a complete solution for 3D computer graphics and design.