Ogilvy's Chief Creative Officer Steve Hayden Talks about Bunkspeed

Friday, June 12, 2009

Animation Previs using HyperMove

Here's another example of pre visualization of an animation of a dove bottle for a television commercial and web spot. The model was imported and duplicated 12 times. It was arranged and animated in HyperMove. Experimentation with camera's yielded an unexpected camera move that just worked. Because HyperMove is so fast and fluid to use, it's typical for the creative to "stumble" upon a cool move or shot.

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