Ogilvy's Chief Creative Officer Steve Hayden Talks about Bunkspeed

Friday, June 12, 2009

Web ad

One of the perfect applications for HyperMove is to create content for what we call the "5 second" spot for the web. It can be used for animated banner ads, or short video spots to tell a story and excite. In this example, the Shot, Move, Drive text was created in Google Sketchup, then extruded, then imported in to HyperMove for animation. The sound and smoke was added in After Effects.

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