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Tuesday, June 16, 2009

Global Ad for PUMA Rendered in HyperShot

This is a recent design adventure into the world of sportswear - a global ad for PUMA. The project was directed by the Danish agency Robert/Boisen. Posters should hit Puma stores around the globe.

I designed the legs following certain design briefings by the client. The given ad theme can be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.

For 3D modeling I relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed HyperShot Pro

design: Daniel Simon COSMIC MOTORS http://www.danielsimon.com/
client: PUMA AG http://www.pumafootball.com/
agency: ROBERT/BOISEN & Like-minded http://www.rblm.dk/
modeling: AliasStudio2009 http://www.autodesk.com/
rendering: HyperShot Pro www.bunkspeed.com

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